New “All Natural/100% Pure” Suits Filed Against Juice Makers and Retailers

An Alabama resident has reportedly filed seven lawsuits in federal court against companies that make or sell orange juice products advertised as 100 percent pure or natural when they are actually “a product of industrial processing and laboratory-flavored juices.” Veal v. Tropicana Prods., Inc., No. 12-00804 (N.D. Ala., filed March 13, 2012). John Veal apparently alleges breach of contract and breach of warranty against each defendant on behalf of nationwide classes of consumers. According to a news source, he claims that he would not have purchased the products had he known the truth about their contents and would not have paid the higher prices charged for them. Among those sued were Simply Orange Juice Co., Tropicana Products Inc. and Winn Dixie Stores Inc. See Everything Alabama Blog, blog.al.com, March 15, 2012.