New Trans Fat Class Action Filed Against Frito-Lay

Contending that snack maker Frito-Lay North America makes “improper nutrient content claims on products containing disqualifying levels of fat, saturated fat, cholesterol or sodium,” a new plaintiff has filed a putative class action against the company and its parent in a California federal court. Wilson v. Frito-Lay N. Am., Inc., No. 12-1586 (N.D. Cal., filed March 29, 2012). Several other cases have recently been filed against the company, challenging its “all natural” claims for products allegedly containing genetically modified ingredients. The new action targets the company’s “0 grams of trans fat” representations on its Lay’s Classic Chips® “despite disqualifying levels of fat that far exceed the 13g disclosure level.” The plaintiff reportedly cites Food and Drug Administration warnings to other companies “for the same type of improper 0 grams trans fat nutrient content claims at issue in this case.” See Foodnavigator-usa.com, April 4, 2012.