Nutrition Claims on Children’s Food Confuse Consumers, Study Suggests

A study published in a BMJ journal has purportedly found that foods marketed to children in the United Kingdom frequently contain health and nutrition claims that mislead consumers into believing that the products are healthful. Garcia et al., “Confused health and nutrition claims in food marketing to children could adversely affect food choice and increase risk of obesity,” Archives of Disease in Childhood, April 4, 2019. The researchers categorized marketing claims on 332 products and reportedly found that some claims were unsubstantiated, including 75 percent of “one of 5-a-day” fruit or vegetable content claims. The researchers concluded that uniform guidance would help consumers navigate the nutritional quality of food products.