Ocean Spray Malic Acid Class Partially Certified
A California federal court has partially certified a class of consumers that alleges Ocean Spray Cranberries Inc. misled them into believing that their products were free of artificial flavoring but contained malic acid. Hilsley v. Ocean Spray Cranberries Inc., No. 17-2335 (S.D. Cal., entered November 29, 2018). The court first found that the proposed class met the requirements of typicality, numerosity, commonality and adequacy of the class representative before focusing on the predominance issue for the breach of express warranty and breach of implied warranty allegations. The plaintiff asserted that damages for those allegations could be determined with a survey that apparently identified the price premium that consumers would pay based on the “no artificial flavors” representation. Ocean Spray argued that the “proposed damages model is fatally flawed” because of the use of “diverse comparative products, retailing concepts, juice percentages and an irrelevant specific time period,” and the court agreed, denying certification for those allegations.
The court found no issue with the remaining class-certification requirements and certified a class of California citizens who have purchased any of 12 Ocean Spray products since January 1, 2011.