The American Olive Oil Producers Association has filed a citizen petition urging the U.S. Food and Drug Administration (FDA) to “promulgate regulations for the standards of identity for olive oil and olive-pomace oil.” The lack of standard of identity has led to “widespread mislabeling of grades, adulteration, consumer mistrust, and unfair and unethical industry business practices,” the petition asserts, and the “continued absence of an enforceable standard is harming consumers. Off the shelf product testing demonstrates that U.S. consumers are frequently misled by mislabeling of grades and marketing tactics that leave them unable to differentiate between high quality extra virgin olive oil and low-quality, old or rancid oils, as well as cheap by-products that are chemically and mechanically refined and colored to resemble olive oil.” The petition urges FDA to regulate “various grades of olive oil”—”extra virgin olive oil, virgin olive oil, olive oil composed refined oils”—to “promote honesty and fair dealing in the interest of consumers.”

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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