“One Smart Cookie™” Goes Head-to-Head with “Original Smart Cookie”

The company that makes gourmet cookies sold as “One Smart Cookie™” has filed a trademark infringement and unfair competition lawsuit against a company that makes organic cookies sold as the “Original Smart Cookie.” Jimmy’s Chocolate Chip Cookies, LLC v. Nature’s Select Food Group, LLC, No. 11-01 (D.N.J., filed April 15, 2011). According to the plaintiff, the defendant sought to register its mark, which the plaintiff opposed, and registration was refused. Still, the defendant allegedly continues to use the name “Original Smart Cookie.” The plaintiff alleges infringement of federal trademark registration, false designation of origin and unfair competition under state and federal statutes, and common-law unfair competition. Jimmy’s Chocolate Chip Cookies seeks injunctive relief, an accounting of profits, compensatory and punitive damages, and attorney’s fees and costs.