Plaintiff Challenges Malic Acid in Vivaloe Beverages
A consumer has filed a putative class action alleging that Vivaloe beverages are misleadingly marketed as naturally flavored because they contain malic acid. Anderson v. Outernational Brands Inc., No. 18-2550 (S.D. Cal., filed November 6, 2018). The complaint asserts that malic acid is “an inexpensive synthetic chemical used in processed food products to make the products taste like tangy fresh fruits” that “is not naturally-occurring but is in fact manufactured in petrochemical plants from benzene or butane—components of gasoline and lighter fluid, respectively—through a series of chemical reactions, some of which involve highly toxic chemical precursors and byproducts.” The plaintiff admits that malic acid is generally recognized as safe for use as flavorings but argues that the d-malic form of malic acid “has never been extensively studied for its health effects in human beings.” The plaintiff alleges violations of California consumer-protection statutes and seeks class certification, damages, attorney’s fees and injunctions.
A similar 2016 lawsuit challenged the citric acid content in Vivaloe.