Settlement Reached in Splenda® Marketing Dispute

According to a news source, the lawsuit instituted by the Sugar Association to challenge the marketing of the artificial sweetener Splenda® as “made from sugar so it tastes like sugar” has been resolved through a confidential settlement agreement. The trade organization alleged that McNeil Nutritionals’ product promotion deliberately misinformed consumers who would be led to believe that Splenda® contained sugar. A Sugar Association spokesperson reportedly said, “The sugar industry is very satisfied with the settlement and with what they believe will be the outcome of the settlement in terms of marketing of the product.” According to a McNeil spokesperson, the tag line is still in use. See Foodnavigator-usa.com, November 18, 2008.