Snyder’s-Lance Inc. has voluntarily dismissed a lawsuit seeking to appeal a decision holding that it could not trademark “Pretzel Crisps” as a name for its product, which Frito-Lay North America Inc. had challenged before the Trademark Trial and Appeal Board. Snyder’s-Lance Inc. v. Frito-Lay N. Am. Inc., No. 21-1758 (4th Cir., filed August 31, 2021). The dismissal concludes years-long litigation disputing whether the “Pretzel Crisps” mark was too generic to be registered. An appeal of a lower court’s ruling that the term is generic had been pending until Snyder’s-Lance’s voluntary dismissal.

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.