The British Medical Association (BMA) has issued a September 2009 report titled Under the Influence: The Damaging Effect of Alcohol Marketing on Young People, which aims “to identify effective ways of protecting young people from the influence of alcohol promotion and marketing.” Led by Institute for Social Marketing Director Gerald Hastings, the report purportedly “confirms that alcohol marketing is independently linked to the onset of drinking in young people and the amount they drink,” according to an accompanying article published in the September 12, 2009, edition of the British Medical Journal. The report also apparently criticizes regulators for allowing the UK alcohol industry, which allegedly spends approximately £800 million per year on advertising, to fund the public education program known as Drinkaware Trust. The BMA Science Board has urged UK policy makers to counter these “ineffective educational initiatives and partial solutions” by adopting several measures, including a comprehensive ban on all alcohol…
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The U.S. Department of Health and Human Services (HHS) has announced the availability of draft guidance titled “Guidance for Industry: Labeling of Certain Beers Subject to the Labeling Jurisdiction of the Food and Drug Administration [FDA].” The agencies have issued the document “in light of the recent ruling by the Alcohol and Tobacco Tax and Trade Bureau (TTB) (formerly The Bureau of Alcohol, Tobacco and Firearms (ATF)) clarifying that certain beers do not meet the definition of a ‘malt beverage’ under the Federal Alcohol Administration Act (FAA Act).” According to HHS, beers that do not fall under FAA Act jurisdiction “are subject to the labeling provisions of the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA).” The draft guidance also “reminds manufacturers that the labeling of wine beverages containing less than 7 percent alcohol by volume, such as wine coolers, diluted wine…
Responding to questions referred to it by an Italian court, the European Court of Justice (ECJ) has determined that (i) the term “Bavaria,” when used in conjunction with beer, is not a generic term, but rather is a protected geographical indication (PGI) recognized in valid proceedings by the European Commission in 2001; and (ii) beer makers outside the German region, using this designation for their products, may do so if they can prove their trademarks were registered in good faith before 2001 and will not likely confuse consumers as to product identity, “having regard to that mark’s reputation, renown and the length of time for which it has been used.” Bavaria NV v. Bayerischer Brauerbund eV, No. C-343/07 (decided July 2, 2009). German brewers have apparently been challenging Dutch brewer Bavaria NV in courts throughout the continent, including in Italy where the case has been returned for the Dutch brewer to prove that…
The French National Institute for Agronomic Research has released the results of a market survey reportedly suggesting that European consumers cannot distinguish between wines with 9 to 11 percent alcohol content by volume and those with 12 to 14 percent. Twelve scientific teams have apparently “demonstrated that producers could reduce the alcohol content by up to three percentage points without an ordinary drinker noticing,” according to a June 22, 2009, article in The London Times. “In blind tastings, the French consumers like quality wines with a reduced alcohol content as much as standard wines,” stated the institute’s report. The results have challenged traditional wine mores in Europe, which previously prohibited a method used in the United States and Australia to remove excess alcohol from finished products via osmosis. Wine producers, however, have asked the European Union to approve this process, known as de-alcoholization, in light of slumping wine sales and…
German officials are reportedly considering banning high-energy drink Red Bull Cola® after a food safety institute in North-Rhine Westphalia found traces of cocaine in the beverages. While the levels found did not pose a health threat, cocaine’s presence in a product requires special licensing. German authorities in two states have reportedly ordered retailers to stop selling the beverage. The product’s manufacturer reportedly admitted that it contains de-cocainized extract of coca leaf, but said the leaf “is used worldwide in foods as a natural flavoring.” The drink, which also contains caffeine, vitamins and sugar, is apparently popular in bars where it is often mixed with vodka. Hong Kong officials also found traces of cocaine in the beverage a few days after Taiwanese authorities reportedly confiscated some 18,000 cases of the product. The drink has been removed from the shelves of major supermarkets in Hong Kong, and its commissioner for narcotics is…
The Center for Science in the Public Interest (CSPI) has launched a campaign to halve the amount of sodium in prepackaged foods and restaurant meals within 10 years. CSPI Executive Director Michael Jacobson this week presented the group’s case to the U.S. Senate Finance Committee, claiming that “Because it raises blood pressure and increases the risk of hypertension, heart attacks and kidney disease, salt is arguably the most harmful ingredient in our food supply.” According to Jacobson, “Gradually reducing sodium levels in packaged and restaurant foods by half would ultimately save an estimated 150,000 lives and billions of dollars annually.” Jacobson’s testimony underscored a concurrent CSPI exposé on restaurant meals that contain more than 4,000 mg of sodium per plate. The consumer advocacy group apparently examined meals at 17 restaurant chains, finding that “85 out of 102 meals had more than a day’s worth of sodium, and some had more…
A European Union (EU) ban on U.S. wines violating rules about the use of terms such as “clos” and “chateau” apparently took effect in March 2009. With strict regulations about the use of words like “Champagne,” “Chablis” and “Burgundy,” the EU has been feuding with the United States at least since 2002, and has ended a three-year waiver extended to U.S. vintners in 2006. The United States considers these terms to be “semi-generic,” descriptive of wine styles and not French geography. A number of Sonoma County, California, wineries have reportedly been affected; they include Clos du Bois, Chateau St. Jean, Clos Du Val, and Clos Pegase. According to a news source, the term “clos,” which means “enclosure,” can appear on a French wine label only if the vineyard using the term produces and bottles its own wine. See Miami Herald, March 27, 2009. Meanwhile, a study published in March 2009…
The Center for Science in the Public Interest (CSPI) has criticized the National Collegiate Athletic Association’s (NCAA’s) policy on alcohol marketing during sanctioned events, claiming that beer was the “second most-advertised product” in the Final Four basketball tournament. CSPI allegedly found that beer promotions constituted 12 percent of all advertisements during the Final Four, but only 6 percent of those featured during the Bowl Championship Series, where “beer was the seventh most-advertised product.” The consumer watchdog has purportedly sent a letter to NCAA President Myles Brands, reiterating its long-standing request for NCAA to prohibit all alcohol advertising during its games. In addition, CSPI noted that hundreds of college presidents, athletic directors and coaches last year petitioned the association to further restrict its alcohol marketing policies. “The NCAA lags far behind other organizations when it comes to protecting its young audience from beer ads,” stated CSPI’s George Hacker. See CSPI Press…
