A recent study has allegedly concluded that food commercials increased brain activity in adolescent viewers regardless of body weight. Ashley Gearhardt, et al., “Relation of Obesity to Neural Activation in Response to Food Commercials,” Social Cognitive and Affective Neuroscience, May 2013. Researchers with Yale University’s Rudd Center for Policy & Obesity, the University of Michigan and the Oregon Research Institute apparently used functional magnetic resonance imaging (fMRI) to examine the brain activity of 30 adolescents described as either normal weight (10 participants), overweight (eight participants) or obese (12 participants), who viewed a TV show interspersed with 20 food and 20 non-food commercials. The study’s authors then asked participants “to list five commercials that they had seen during the television program they just viewed to measure top-of-mind recall” and “to rate how much they liked the products/companies featured in the advertisements on a 5-point Likert scale” and “how familiar they were with…
Tag Archives children
Lawmakers in Maryland have passed a bill (S.B. 374) requiring the Office of the Attorney General to assemble and direct a workgroup to explore issues relating to the protection of children’s online privacy. The legislation requires that the workgroup include state government representatives, industry leaders, children’s online privacy experts, and consumer and children’s health advocates. Among other things, the workgroup will examine (i) the nature and extent of data collected about children through Internet–based and mobile application–based advertising; (ii) “current and forthcoming federal and state regulation of children’s online privacy and online advertising and associated data collection”; (iii) the effects on children of online advertising; and (iv) best practices to protect children’s online privacy. The law takes effect on June 1, 2013, and requires that the Attorney General’s Office report findings and recommendations to the Senate Finance Committee and House Economic Matters Committee by December 31.
The European Food Safety Authority’s (EFSA’s) Panel on Dietetic Products, Nutrition and Allergies (NDA Panel) has initiated a public consultation on the draft scientific opinion on dietary reference values for fluoride. Citing evidence that supports fluoride’s role in the prevention of dental caries, the NDA Panel set the adequate intake (AI) for all sources, including non-dietary ones, based on “estimates of mean fluoride intakes of children via diet and drinking water with fluoride concentrations at which the caries preventative effect approached its maximum whilst the risk of dental fluorosis approached its minimum.” To this end, the panel set the AI of fluoride from all sources at 0.05 mg/kg body weight per day for both children and adults, including pregnant and lactating women. EFSA will accept comments on the proposed reference values until June 13, 2013.
The Federal Trade Commission (FTC) has issued guidance to answer stakeholder questions about changes to the Children’s Online Privacy Protection Act (COPPA) slated to take effect on July 1, 2013. According to FTC, the new rules apply not only to the operators of Websites and mobile apps directed at children younger than age 13, but the operators of general audience sites and apps “with actual knowledge that they are collecting, using, or disclosing personal information from children under 13,” as well as third-party operators “that have actual knowledge that they are collecting personal information directly from users of another Web site or online service directed to children.” In addition to describing the types of personal information covered by COPPA, which for the first time will class IP addresses as persistent identifiers, the guidance addresses, among other things, (i) new online privacy policy rules, including requirements for displaying the policy; (ii)…
Arguing that bisphenol A (BPA) exposure is particularly harmful for young children, infants and fetuses “because they lack mature systems of bodily detoxification,” a public health law and policy fellow at the Arizona State University Sandra Day O’Connor College of Law has called for governmental entities at every level to prohibit the chemical in any product “meant to be consumed or used by a young child, infant, or pregnant woman.” Leila Barraza, “A New Approach for Regulating Bisphenol A for the Protection of the Public’s Health,” Journal of Law, Medicine & Ethics, Spring 2013. Part of a public health law conference symposium, this article discusses the mixed results of litigation against companies that use BPA in food and beverage contact materials and the failure of legislative initiatives that would restrict its use to take hold at the federal and state levels. The author calls on the Food and Drug Administration…
The consumer regulatory agency of Sao Paulo, Brazil, has reportedly fined McDonald’s US $1.6 million for allegedly marketing to children. Procon SP has claimed that franchisee Arcos Dorados Holdings Inc. violated the state’s consumer code by using children’s characters and toys to promote Happy Meals®. “This is not an isolated case,” a Procon SP lawyer was quoting as saying. “There’s no need to appeal as they do to children without the maturity or the rationality to enter the market as consumers.” In 2011, the Brazilian Consumer Defense Foundation fined the fast-food corporation US$1.8 million after a nonprofit organization complained that Happy Meal® incentives encouraged “unhealthy eating habits” among children. A McDonald’s spokesperson has since told media sources that the company plans to appeal the latest ruling. Additional details about the Consumer Defense Foundation matter appear in Issue 420 of this Update. See Law360 and Reuters, April 23, 2013.
Vermont Attorney General (AG) Bill Sorrell will reportedly join other state AGs for a conference on “the current state of food industry marketing to kids,” scheduled for May 2013 at Yale University’s Rudd Center for Food Policy and Obesity. After introducing a Dartmouth College pediatrics professor to the Vermont House Committee on Health Care to address youth marketing by the food industry, Sorrell noted that the state AGs will consider “labeling, advertisements and the like, and look at what, under existing authority, we might be able to do, and how we might be in a position to espouse change within our state legislatures.” Sorrell was able to insert a tax on sugar-sweetened beverages into legislation pending before the committee in March, fulfilling a recommendation in an obesity report issued by his office in 2010. According to Sorrell, “The food industry marketing to kids these nonnutritious, high-sugar and fat content fast-food…
Yale University’s Rudd Center for Food Policy & Obesity has issued a March 2013 report highlighting “where children and adolescents viewed the food and beverage advertisements they saw on television in 2011.” Using Nielsen data, the Rudd Center apparently sought to quantify “the average number of food and beverage TV ads viewed by age group (ages 2-5, 6-11, 12-14, 15-17) in total and by product category, as well as the channels and programs where these ads appeared.” According to the report, four youth-oriented channels accounted for one-half of food advertising viewed by children, with Viacom’s Nickelodeon airing “over one-fourth of the food ads viewed by 2- to 11-year-olds.” Overall, 24 percent of these ads evidently featured fast food restaurants, 12 percent featured cereal, 11 percent featured other restaurants and 11 percent featured candy. In addition, the report noted that “[f]ive programs on the top-ten list of programs where children saw…
“Nearly all of the meal possibilities offered to kids at America’s top chain restaurants are of poor nutritional quality,” according to a new report from the Center for Science in the Public Interest (CSPI). “One out of every three American children is overweight or obese, but it’s as if the chain restaurant industry didn’t get the memo,” said CSPI Nutrition Policy Director Margo Wootan. “Most chains seem stuck in a time warp, serving up the same old meals based on chicken nuggets, burgers, macaroni and cheese, fries, and soda.” The report, “Kids’ Meals: Obesity on the Menu,” claims that 97 percent of the nearly 3,500 meal possibilities analyzed failed to meet CSPI nutritional criteria for 4- to 8-year-olds, while 91 percent failed to meet National Restaurant Association (NRA) guidelines for its Kids LiveWell program. CSPI recommends that kids’ meals “must not exceed 430 calories, more than 35 percent of calories…
U.S. Sens. Richard Blumenthal (D-Conn.) and Richard Durbin (D-Ill.) recently sent letters to the CEOs of Monster Beverage Corp., Rockstar, Inc., and Red Bull North America, accusing the companies of marketing energy drinks to children. Citing “growing concern about the potential health risks posed by energy drinks,” the legislators claim that despite pledges to abstain from targeting children with direct advertisements, energy drink manufacturers have sponsored athletic competitions and professional athletes that appeal to youth. In particular, the letters single out Monster Beverage Corp. for purportedly advertising on a Little League scoreboard; distributing free product samples at skate park events geared toward children; and sponsoring “Monster Energy Drink Player of the Game” awards for student athletes. Blumenthal and Durbin also highlight Rockstar’s sponsorship of “a 15-year-old professional skateboarder and role model to young fans” as well as Red Bull’s involvement with a high school football tournament and the Red Bull…
