Tag Archives cihldren

Yale University’s Rudd Center for Food Policy and Obesity and the Robert Wood Johnson Foundation’s (RWJF’s) Bridging the Gap research program recently published a study in the American Journal of Preventative Medicine concluding that the food and beverage industry “still spends the bulk of its money to promote unhealthy products” to children and teens. Lisa Powell, et al., “Food Marketing Expenditures Aimed at Youth: Putting the Numbers in Context,” American Journal of Preventative Medicine, August 2013. Seeking to contextualize a Federal Trade Commission (FTC) report that found food and beverage companies spent less on youth-focused marketing in 2009 than in 2006, the study suggests that the expenditure trends highlighted by FTC ultimately fail to account for changes in the marketing landscape that allegedly negate the overall decrease in spending. In particular, according to a concurrent issue brief, Rudd Center and Bridging the Gap researchers reported that “the vast majority of…