A plaintiff has filed a putative class action alleging Dietz & Watson Inc. misleads consumers by naming its product "Smoked Provolone Cheese" when the cheese's smoky flavor comes from "smoke flavor" rather than "slow cooking over a fire of wood chips." Jones v. Dietz & Watson Inc., No. 20-6018 (E.D.N.Y., filed December 9, 2020). The plaintiff alleges the cheese should be labeled "Natural Smoke Flavored Provolone Cheese" under U.S. Food and Drug Administration regulations on characterizing flavors. "Even if consumers were to view the ingredient list, a reasonable consumer would have no reason to know that listing 'smoke flavor' forecloses the possibility the Product was also subject to some smoking," the complaint asserts. "However, the Product has not undergone any real smoking, which is deceptive and misleading to consumers." The plaintiff alleges violations of New York's consumer-protection statutes, the Magnuson-Moss Warranty Act, fraud and negligent misrepresentation.
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A plaintiff has alleged that he was misled by the packaging on Sara Lee Frozen Bakery's All Butter Pound Cake because he believed butter to be the only shortening ingredient when the cake actually contained soybean oil as well. Briley v. Sara Lee Frozen Bakery LLC, No. 20-7276 (S.D.N.Y., filed September 4, 2020). The complaint asserts, "Where a food is labeled as 'Butter _____' or uses the word 'butter' in conjunction with the food name, reasonable consumers will expect all of the shortening ingredient to be butter," which the plaintiff argues that consumers prefer to other shortening ingredients because they avoid "highly processed artificial substitutes for butter." The plaintiff alleges fraud, negligent misrepresentation and unjust enrichment along with alleged violations of New York's consumer-protection statutes and the Magnuson-Moss Warranty Act.
A consumer has filed a putative class action alleging that Kellogg Sales Co. misleads consumers by marketing its Frosted Strawberry Pop-Tarts as containing only strawberries in its filling to the exclusion of any other fruit content. Brown v. Kellogg Sales Co., No. 20-7283 (S.D.N.Y., filed September 5, 2020). "Consumers do not expect a food labeled with the unqualified term 'Strawberry' to contain fruit filling ingredients other than strawberry, and certainly do not expect pears and apples, as indicated on the back of the box ingredient list," the complaint asserts. "Contrary to the legal requirements to prevent consumer deception, the Product's name—'Frosted Strawberry'—fails to disclose the percentage of the characterizing ingredient of strawberries in the Product." For allegations of negligent misrepresentation, fraud, unjust enrichment and violations of New York's consumer-protection statutes, the plaintiff seeks class certification, preliminary and permanent injunctions, damages, costs and attorney's fees.
A Massachusetts federal court has dismissed a lawsuit alleging that Post Consumer Brands misleads consumers by implying that Honey Bunches of Oats is primarily sweetened with honey rather than sugar, brown sugar and corn syrup. Lima v. Post Consumer Brands LLC, No. 18-12100 (D. Mass., entered August 13, 2019). Post argued that "honey" describes "one of the cereal's primary recognizable flavors" in addition to being a sweetener. "Plaintiffs seemingly understand that honey is both a sweetener and a flavoring agent," the court found, "yet they do not explain why they concluded that the word honey and the associated imagery necessarily meant that honey was the primary sweetener, rather than referring to the flavor of the cereal." Further, the court found that the packaging "makes no objective representation about the amount of honey, leaving the cereal's accurate list of ingredients as the only unambiguous representation of the amount of honey relative…
A U.K. television show has aired a report on the ingredients in locally available vanilla ice creams, finding that many products do not contain cream, fresh milk or vanilla. “One in five of the ice-creams examined by Which? contained none of the three ingredients shoppers might reasonably expect to find in vanilla ice-cream,” The Guardian reports. The program reportedly found that ice cream products replaced cream and milk with “partially reconstituted dried skim milk, and in some cases, whey protein” while vanilla “was often replaced with a general ‘flavouring.’” The Guardian notes that the United Kingdom has “no requirements for manufacturers to meet before a product can be called ice-cream.” VICE compared U.K. regulations to those promulgated by the U.S. Food and Drug Administration, finding that the United States has stricter standards that dictate a product’s minimum levels of dairy fat to earn “ice cream” on its label.
