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An Illinois woman has filed a proposed class action against Mondelēz, alleging the company's Trident gum misleads consumers into believing its flavoring comes from peppermint or mint ingredients rather than artificial flavoring. Lesorgen v. Mondelēz Global LLC, No. 22-50375 (N.D. Ill., filed October 28, 2022). The product at issue in the suit is Trident Original Flavor gum. The plaintiff noted in the complaint that the front label states "ORIGINAL FLAVOR" with a picture of a blue-colored peppermint leaf. "By representing the Product as 'mint' or 'peppermint' without any qualifying terms, consumers and Plaintiff expected its taste was from mint or peppermint ingredient," the plaintiff said in the complaint. "However, the ingredient list in small print on the back does not identify any mint or peppermint ingredients, and gets its mint or peppermint taste from 'Natural and Artificial Flavor.'” The plaintiff asserts that the products' added natural and artificial flavor must…

A federal court in Florida has dismissed without prejudice a putative class action alleging that the Wm. Wrigley Jr. Co. misled consumers by claiming that its Eclipse® Breeze chewing gum contains “Cardamom to Neutralize the Toughest Breath Odors.” Nichols v. Wm. Wrigley Jr. Co., No. 10-80759 (S.D. Fla., decided January 19, 2011). A similar lawsuit, filed in August 2010 in California, is discussed in Issue 360 of this Update. According to the court, the plaintiff pleaded sufficient facts “to establish the falsity of the representation,” but he did not plead sufficient facts as to each of his claims of fraudulent concealment, negligent misrepresentation, intentional misrepresentation, and breach of express warranty. The court dismissed the plaintiff’s claim for unjust enrichment because “he does not lack an adequate legal remedy.” The plaintiff was given five days to file an amended complaint.