A group of California consumers and an animal welfare nonprofit have filed a putative class action against Whole Foods, alleging the grocer misled consumers about whether its beef products were truly antibiotic-free. Safari v. Whole Foods Market, Inc., No. 22-01562 (C.D. Cal., filed Aug. 23, 2022). The plaintiffs alleged that Whole Foods’ “No Antibiotics, Ever” slogan and marketing used to tout its beef products as antibiotic-free misrepresented what consumers were actually getting in their beef purchases. “The reality is starkly different: Whole Foods sold Beef Products without taking effective measures to ensure that they came from cattle raised without antibiotics,” the plaintiffs asserted, pointing to independent testing which they say shows evidence of antibiotic residue in Whole Foods’ beef products. The plaintiffs noted in the complaint that consumer demand has risen in recent years for antibiotic-free meat. Consumers are also increasingly willing to pay a premium for it, the plaintiffs asserted,…
Tag Archives marketing
The Portman Group, the U.K. alcohol industry's self-regulatory authority, has upheld a complaint against Trinchero Family Estates for its Ménage à Trois Midnight wine. Zenith Global brought a complaint arguing that the wine's name and marketing copy may breach the code by creating links between the product and sexual activity or sexual success. The panel agreed, finding that the text on the label—including "savour the pleasures of the dark"—did not dispel the sexual connotations of the Ménage à Trois name, which purportedly refers to the wine's blend of three varietals. “In this case, the Panel urged the producer to avoid linking the sexual meaning of the name to the product and remove the text description on the bottle which did this," the panel's chair commented in a press release. "The Panel’s decision is a reminder to all producers that care must be taken when marketing a product to ensure that…
The Center for Science in the Public Interest (CSPI) has released a report on television ads targeting children with food marketing. The organization assessed the advertisements shown during six hours of television airing on 12 channels that show children's programming and compared the results to a similar assessment from 2012. The comparison purportedly showed that the percentage of ads marketing food and beverages is up from 14% to 23%, and "two thirds of food and beverage advertisements during children’s television programming are unhealthy according to the food industry’s own [Children's Food and Beverage Advertising Initiative] standards and virtually all are unhealthy according to the more evidence-based, expert [Interagency Working Group] standards."
Shook Partner Lindsey Heinz and Associate Elizabeth Fessler discuss the regulatory and legal implications of food advertising, especially through social media, in the podcast available below. What types of scientific substantiation do companies need to supply for labeling claims, particularly those related to health and safety? Do the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) look to websites and social media when reviewing products for regulatory compliance? What should companies know about retweeting or sharing third-party endorsements? Listen to the podcast (6:53) and read the transcript, available below. LINDSEY HEINZ Have your cake and tweet it too—managing social media marketing campaigns related to food and beverage products can be a tricky legal line to tow. ELIZABETH FESSLER Social media continue to be a powerful marketing tool. And as access to technology expands, social media marketing campaigns are increasingly likely to play a significant role in marketing…
The Public Health Advocacy Institute (PHAI), with support from the Robert Wood Johnson Foundation’s Health Eating Research program, has released a legal issue brief titled “It’s Not Just for Teens: Viral Marketing to Young Children.” Intended as a guide for state attorneys general and claiming that “[f]ood marketers are in the forefront of using viral marketing online,” the paper contends that this use of “viral marketing techniques to young children warrants careful scrutiny under state consumer protection laws.” The paper describes how (i) this marketing works, (ii) companies make money from the practice and (iii) the practice is deceptive. According to PHAI, “Viral marketing turns children into unwitting viral marketers promoting a company’s brand image and products to their friends. . . . Despite the sophistication of the technology they use, children today remain uniquely ‘unqualified by age or experience’ to evaluate viral marketing and firms use deceptive tactics to hide…
