Tag Archives obesting

A recent study has reportedly identified “a relationship between the percentage of outdoor food advertising and overweight/obesity.” Lenard Lesser, “Outdoor advertising, obesity, and soda consumption: a cross-sectional study,” BMC Public Health, January 2013. Funded by the Robert Wood Johnson Foundation, the study relied on telephone survey data on adults aged 18 to 98 years “collected from 220 census tracts in Los Angeles and Louisiana,” comparing “self-reported information on BMI and soda consumption with a database of directly observed outdoor advertisements.” The results evidently showed that “the higher the percentage of outdoor advertisements promoting food or non-alcoholic beverages within a census tract, the greater the odds of obesity among its residents, controlling for age, race and educational status.” In particular, the study reported that “for every 10% increase in food advertising, there was a 1.05… greater odds of being overweight or obese,” so that “compared to an individual living in areas with no…