A federal court has dismissed a proposed class action claiming Kellogg misled consumers into believing their "veggie" MorningStar Farms products were exclusively or mostly made with vegetables. Kennard v. Kellogg Sales Co., No. 21-7211 (N.D. Cal., entered September 14, 2022). The plaintiff in the suit alleged Kellogg misleadingly and illegally labels MorningStar Farms "veggie" products, in violation of California's Consumer Legal Remedies Act, California's false advertising law and California's unfair competition law. She contended that reasonable consumers understand the term "veggie" to mean that products are made primarily of vegetables and alleged Kellogg's use of the term "veggie" is false or misleading because the ingredients are not primarily vegetables. The court disagreed, finding the allegations "are implausible and do not support a reasonable inference that some significant portion of consumers would be misled into thinking the VEGGIE products are made primarily of vegetables as opposed to being vegetarian meat substitutes…
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A plaintiff has filed a putative class action alleging that Kellogg Sales Co. misleads consumers as to the quantity of vegetables in its MorningStar "Veggie" products, including "Veggie Burgers," "Veggie Dogs," "Veggitizers" and "Veggie Chik'n." Kennard v. Kellogg Sales Co., No. 21-7211 (N.D. Cal., filed September 17, 2021). Kellogg represents its products as "Veggie," the complaint asserts, "but this representation is false or at least highly misleading because the predominant non-water ingredient in all of the Veggie Products is not vegetables—or even vegetable-based—but instead, grain or oil." The consumer also argues that the "Veggie" products violate California law "by using product names that include the term 'VEGGIE' while failing to disclose the percentage of vegetables in the products, which have a material bearing on the price and consumer acceptance of the Veggie Products." The plaintiff alleges violations of California consumer-protection statutes as well as breach of warranties and seeks class…
