Tootsie Roll Challenges Tootsie Pups

Tootsie Roll Industries has filed a trademark infringement action alleging Lafayette Bay Products, LLC, doing business as Spunky Pup, illegally copied its trade dress by manufacturing and selling a product called “Tootsie Pups.” Tootsie Roll Indus. LLC v. Lafayette Bay Prods. LLC, No. 21-1997 (N.D. Ill., E. Div., filed April 14, 2021). Tootsie Roll Industries alleges that the dog treats sold as Tootsie Pups are shaped and colored like Tootsie Roll Midgees, “being brown and cylindrically shaped with a length approximately two times its diameter.” Further, the treats are sold in packages that allegedly echo the Tootsie Roll Midgees packaging, including “prominent wording in the same position and the same white font, the large, dark brown middle panel, and the bright stripes on each side of the panel.” Tootsie Roll Industries also notes that it has licensed its marks for sale on pet items, allegedly resulting in a likelihood of confusion for consumers. The company alleges trademark infringement, dilution by blurring, unfair competition and violations of Illinois law.