Siding with the owners of the Empire State Building, the Trademark Trial
and Appeal Board has refused to register a logo for “NYC Beer” featuring
a drawing of the building. ESRT Empire State Bldg. v. Liang, No.
91204122 (T.T.A.B., order entered June 17, 2016). Claiming ownership of
a trademark in a line drawing featuring the building, ESRT Empire State
Building filed an opposition to Michael Liang’s application to register
a black-and-white image resembling the Empire State Building circled
by a black ring and the words “NYC Beer.” TTAB found that the image
was likely to dilute ESRT’s mark, finding that Liang’s description in his
application of “a building resembling the Empire State Building” belied
his argument that the design could be a different building. Accordingly,
the board refused to grant the trademark.


Issue 609

About The Author


For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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