U.K. Public Consultation to Examine Ads for Foods High in Fat, Sugar and Salt

The United Kingdom has launched a public consultation on a proposal to restrict some types of advertising for foods high in fat, sugar and salt (HFSS). The consultation targets “volume-based price promotions of HFSS food and drink that encourage people to buy more than they need, for example, ‘buy one, get one free’ and free refills of sugary soft drinks” as well as ads placed at “main selling locations in stores, such as checkouts, aisle ends and store entrances.” The government further seeks input on “which businesses, products and types of promotions should be included in the restrictions,” “definitions for HFSS products, price promotions and locations in stores” and “how businesses can put this into practice and whether they will face any difficulties.”