U.K. SSB Tax Produces “Minimal Impact” on Consumer Behavior, Survey Finds

Nielsen has announced the results of a survey of U.K. consumers comparing opinions about sugar-sweetened beverages (SSBs) before and after the country’s SSB tax took effect in April 2018, finding “minimal impact on consumer behaviour.” The survey reportedly found that 62 percent of consumers “claim to have not changed their consumption behaviour in any way post-sugar tax, and only one fifth are checking sugar content on packages more frequently since the tax has come into effect.” Further, 11 percent of consumers indicated that they would stop drinking SSBs before the tax took effect, but that number has dropped to one percent. “The number of people who said they would continue to buy sugary soft drinks also, surprisingly, grew post-tax, increasing from 31% in February to 44% in June,” Nielsen’s press release states.