UK Launches Project to Minimize Food “Greenwashing”

The U.K. Environment Agency has announced a project “to establish standardised metrics to measure environmental performance of the food and drink sector.” The agency “is aiming to make it simpler for businesses and for the public to understand the environmental performance of companies in key areas such as greenhouse gas reduction and resource efficiency,” according to the announcement. The agency indicated that it intends to incentivize companies to establish “greener manufacturing processes and business operations helping to tackle climate change” and positioned the project as an aid to businesses intending to “effectively communicate their environmental performance to the public.”