A plaintiff has filed a putative class action alleging that Burger King Corp. represented its Impossible Whopper in association with the Impossible Burger, which is “well known as a meat-free and vegan meat alternative,” but cooked the Impossible Whoppers “on the same grills as its traditional meat products, thus covering the outside of the Impossible Whopper’s meat-free patties with meat by-product.” Williams v. Burger King Corp., No. 19-24755 (S.D. Fla., filed November 18, 2019). Burger King advertised the Impossible Whopper as “100% Whopper” and “0% Beef,” leading the plaintiff, a vegan, to rely “on Defendant’s deceptive representations about the Impossible Whopper and believing that the ‘Impossible’ vegan meat patty would be prepared in a manner that maintained its qualities as a vegan (meat-free) burger patty.” The plaintiff alleges breach of contract, unjust enrichment and violation of Florida’s consumer-protection statute and seeks class certification, damages and a declaration “that Defendant be financially responsible for actually providing a meat-free ‘Impossible’ meat patty when selling its ‘Impossible Whoppers’ to consumers.”

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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