Upton’s Naturals Co. has filed a lawsuit challenging Mississippi’s law prohibiting the use of “meat” to describe products that are not derived from animals. Upton’s Naturals Co. v. Bryant, No. 19-0462 (S.D. Miss., filed July 1, 2019). Upton’s, which makes “vegan burgers,” “vegan bacon” and “vegan chorizo,” argues that the law is a “content-based regulation of speech” that “has no positive impact on society”—rather, it “harms society”—and “does not address any real problem in a meaningful way, but instead creates an artificial one” because it lowers consumer understanding of vegan products. Upton’s seeks declaratory judgment that the law violates the First and Fourteenth Amendments, preliminary and permanent injunctions, attorney’s fees and $1 in damages.

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