Whole Foods Joins Non-GMO Project Initiative to Certify Private Label Products

Whole Foods Market Inc. has reportedly announced a partnership with the Non-GMO Project to independently certify that its private label products do not contain genetically modified (GM) ingredients. A non-profit collaboration of manufacturers, retailers, processors, distributors, and consumers, the Non-GMO Project maintains a product verification program (PVP) “to scientifically test whether a product has met a set of defined standards for the presence of genetically engineered organisms,” according to a July 7, 2009, Whole Foods press release, which claims that “75 percent of processed foods in the United States may contain components from genetically modified crops.”

Whole Foods products bearing the non-GMO seal must undergo a verification process involving “on-site facility audits, document-based review and DNA testing” for “any ingredient at high risk for genetic contamination,” such as corn or soy. “Since there is no regulation regarding disclosure on products manufactured with GMO ingredients, we are committed to helping our shoppers make confident choices by knowing that what they are buying has been verified as meeting the standards of the Non-GMO Project,” a Whole Foods spokesperson was quoted as saying. See FoodQualityNews.com, July 9, 2009.