UK Campaign Calls for Extended Junk-Food Ad Ban

A recent analysis conducted by University of Liverpool researchers and commissioned by the campaign group Action on Junk Food Marketing has suggested that children in the United Kingdom are “bombarded” with as many as 11 junk-food advertisements during one hour of prime-time, family-oriented TV. Noting that almost one out of four TV ads shown between 8 and 9 p.m. promote unhealthy supermarket products, fast food, candy, and chocolate, the advocacy group, which includes the Children’s Food Campaign and British Heart Foundation, also observed that one-third of the ads conclude by showing a website or a Twitter hashtag—a reportedly popular way of targeting teenagers. Campaigners have asked the government to ban junk-food ads until after 9 p.m. and establish rules to prohibit Internet marketing. See BBC.com, March 20, 2014.