UK Regulator Announces New Rules for Non-Broadcast Food and Soft Drink Ads to Youth

The Committees of Advertising Practice (CAP), a group that
works in conjunction with the U.K. Advertising Standards Authority,
has announced a pre-consultation with various stakeholders in advance
of new rules targeting non-broadcast advertising of food and soft
drinks high in fat, salt or sugar to children. Non-broadcast channels of
advertising include online, outdoor, print media, cinema, and direct
marketing.

“Our decision to carry out a public consultation responds, in part, to
changes in children’s media habits and evolving advertising techniques,”
according to CAP. “It also reflects a growing consensus, shared by public
health and industry bodies, about the role of advertising self-regulation
in helping to bring about a change in the nature and balance of food
advertising targeted to children.”

CAP reportedly plans to launch the public consultation in early 2016. See
CAP News Release, September 29, 2015.

Issue 580