Florida Challenges Restaurant’s “Farm-To-Table” Claim

The Florida attorney general has filed a lawsuit alleging Miami-based Icebox Cafe violated the state’s Deceptive and Unfair Trade Practices Act by advertising its food and beverage items as locally sourced and “farm-to-table” while the ingredients were purchased from traditional commercial vendors. Office of the Attorney Gen. v. Icebox Cafe LC, No. __ (Fla. Cir. Ct., Miami-Dade Cty., filed May 4, 2018). The state alleges that Icebox Cafe “represented that it purchased products from specific Florida farms and suppliers when such was not the case.”

According to the complaint, Icebox Cafe’s invoices indicate that most of its ingredients were purchased from commercial distributors while its advertising stated that its food was made from products purchased from a local farm and a local seafood distributor. The cafe also allegedly represented that its menu items contained wild salmon and same-day-caught fish, but its invoices did not show purchases of those items. Claiming deceptive representation, the state seeks injunctive and equitable relief, civil penalties and attorney’s fees.