New Zealand Restaurant Investigated for Plant-Based Meat Use Without Disclosure

A New Zealand pizza restaurant is reportedly under investigation after it sold 3,000 “Burger Pizzas” that only featured a plant-based meat substitute rather than animal-derived meat. The company marketed the pizza topping as a “medium rare burger patty,” and a company manager apparently asserted to the BBC that the description was accurate on its face. Many consumers seemed to respond negatively, noting that the stunt could have triggered allergies because of the lack of proper ingredient disclosure. The manager reportedly told BBC, “If covertly adding meat-free options onto a pizza encourages more people to be open-minded, we’re happy to do that.”