“Anti-Aging” Gin Discontinued After Ad Board Inquiry

Bompas & Parr has reportedly discontinued its “Anti-AGin Gin” after
the National Advertising Division requested substantiation for claims
that the product was “the alcoholic equivalent of a facial.” The company
claimed the product “rejuvenates the skin while you drink” and was
meant “for people who want to stay young but don’t want to give up
alcohol.” The ingredients—including “drinkable collagen,” chamomile,
witch hazel oil and green tea—were advertised as having skin-nourishing
or healing properties. The product’s launch was reportedly accompanied
by a press release calling it “a cheeky thank you” to Warner Leisure
Hotels’ guests “for keeping our hotels fun and young.” The ad board
noted that “humor does not diminish an advertiser’s obligation to make
truthful and accurate advertising claims.” Bompas & Parr indicated that
the product is no longer for sale and will not be reissued. See Advertising
Self-Regulatory Council, May 26, 2016.

Issue 606