The U.K. Advertising Standards Authority (ASA) recently upheld three out of four complaints brought by the Youth Alcohol Advertising Council (YAAC) against Fireball Whiskey distributor Hi Spirits Ltd. over social media advertisements that allegedly promoted excessive drinking. In particular, the complaints focused on Fireball Whiskey’s Facebook page, which, in addition to advertisements depicting young women pouring or consuming alcohol, a young man “lying face down on a bed” and teddy bears branded with the whiskey’s logo, apparently featured (i) “a poster in style of ‘Keep Calm and Carry On’” with the tagline “TAKE A SHOT AND IGNITE THE NITE” and a caption asking users to “Like if you think this is a good plan for the weekend!”; (ii) a status update asking users to submit their “Fireball stories from the weekend” to win “Fireball freebies!”; and (iii) a status update asking students undergoing final exams to “Like this status and…
Category Archives Issue 482
The European Food Safety Authority’s (EFSA’s) Panel on Dietetic Products, Nutrition and Allergies (NDA Panel) has initiated a public consultation on the draft scientific opinion on dietary reference values for fluoride. Citing evidence that supports fluoride’s role in the prevention of dental caries, the NDA Panel set the adequate intake (AI) for all sources, including non-dietary ones, based on “estimates of mean fluoride intakes of children via diet and drinking water with fluoride concentrations at which the caries preventative effect approached its maximum whilst the risk of dental fluorosis approached its minimum.” To this end, the panel set the AI of fluoride from all sources at 0.05 mg/kg body weight per day for both children and adults, including pregnant and lactating women. EFSA will accept comments on the proposed reference values until June 13, 2013.
The European Food Safety Authority (EFSA) has issued “a call for acrylamide occurrence data in food and beverages intended for human consumption collected outside official controls.” Part of the agency’s ongoing assessment of acrylamide levels in food and beverages, the latest request for data focuses on the following product categories: (i) french fries sold as ready to eat; (ii) potato crisps; (iii) pre-cooked french fries and potato products for homecooking; (iv) soft bread; (v) breakfast cereals; (vi) biscuits, crackers, crisp bread, and similar products; (vii) coffee and coffee substitutes; (viii) baby foods, “other than processed cereal based foods”; (ix) “processed cereal-based foods for infants and young children”; and (x) other products, including muesli and porridge, pastry and cakes, and savory snacks. EFSA has specified that “the analytical method used for the quantitative determination of acrylamide… should achieve a LOQ [level of quantification] of 30 µm/kg for bread and foods for…
Although a recent proposal to restrict the use of three neonicotinoids failed to gain support from the qualified majority of member states on an appeals committee, the European Commission (EC) has announced its intention to proceed with the plan as part of its bid to better protect honeybees. Basing its decision on a European Food Safety Authority’s (EFSA) scientific report that “identified ‘high acute risks’ for bees as regards exposure to dust in several crops such as maize, cereals and sunflower, to residue in pollen and nectar in crops like oilseed rape and sunflower and to guttation in maize,” the Commission has agreed to limit the use of clothianidin, imidacloprid, and thiametoxam “for seed treatment, soil application (granules) and foliar treatment on bee- attractive plants and cereals” for a period of two years starting December 1, 2013. Under the plan, “the remaining authorized uses are available only to professionals,” with possible…
Food and Drug Administration (FDA) Deputy Commissioner for Foods and Veterinary Medicine Michael Taylor said this week that the agency “is taking a fresh look at the potential impact that the totality of new and easy sources of caffeine may have on the health of children and adolescents, and if necessary, will take appropriate action.” According to Taylor, “[t]he only time that FDA explicitly approved the added use of caffeine in a food was for cola and that was in the 1950s.” He acknowledged that in today’s environment children and adolescents can be exposed to the substance “beyond anything FDA envisioned when it made the determination regarding caffeine in cola.” In 2010, FDA warned companies producing alcoholic malt beverages that the added caffeine was an unsafe additive and that seizure of their products was possible under federal law. The companies ceased producing the caffeinated products. Additional information about the 2010…
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