During a recent meeting of the European Union’s (EU’s) Standing Committee on the Food Chain and Animal Health, EU member states reportedly endorsed a European Commission proposal to establish a new list of permitted flavoring substances for food products. The committee also approved a transitional measure on other flavorings, including those made from non-food sources. Expected to be formally adopted unless opposed by the European Parliament, the two pieces of legislation aim to create clear rules for the use of flavoring substances within the European Union. The European Food Safety Authority and other scientific bodies assessed 2,800 flavorings to establish the list of allowable flavorings for use in food. Set for publication in an online database for consumers, industry and national food-control authorities, the list will be enforced six months after its adoption to provide sufficient time for the EU food industry to comply. See Europolitics, April 24, 2012.
Category Archives Europe
Sweden has banned the use of bisphenol A (BPA) in food packaging intended for children younger than age 3. Mainly affecting the lids of baby food jars, the April 13, 2012, edict also gave the Swedish Chemicals Agency three months to investigate whether the chemical should be prohibited in certain types of thermal paper, such as tickets and receipts, and other relevant agencies the opportunity to determine the extent of its use in drinking-water pipes, toys and other children’s goods. Minister for the Environment Lena Ek, who said she plans to raise the BPA issue soon with the European Commission and European Union (EU) member states, noted that the ban ensures that the country’s current voluntary phaseout of BPA-free packaging becomes permanent. “As a matter of caution, we are now acting in all areas that the agencies believe play a significant role in the exposure of young children,” she said.…
The U.K. Food Standards Agency (FSA) has released its fourth Food Surveillance Information Sheet analyzing acrylamide and furan levels in 248 retail products from 10 food groups. Conducted from 2007 to 2011, the survey apparently revealed “an upward trend in acrylamide levels in processed cereal-based baby foods (excluding rusks), and a reduction in other products, such as pre-cooked French fries, potato products for home cooking and bread.” Although FSA did not note any concern for human health risks, it reported that, of the 248 products surveyed, 13 samples contained acrylamide levels “that exceeded the ‘indicative value’ (IV) for their food group” and therefore warrant investigation by “the relevant local authority.” “The Agency advises that chips should be cooked to a light golden color. Bread and bread products should also be toasted to the lightest color possible,” stated FSA, which will send its findings to the European Food Safety Authority for…
The U.K. Advertising Standards Authority (ASA) has upheld a complaint alleging that a radio advertisement for Budweiser® beer violated rule 19.6 of the Broadcast Committee of Advertising Practice code by linking the consumption of alcohol to sexual success. According to ASA, the ad produced by AB InBev UK Ltd. featured a male speaker modeled after “the typical American football coach” giving “a motivational style speech” to other male characters preparing for the evening ahead, which would likely include meeting new people. Although InBev argued that the commercial did not explicitly link consumption of its product to sexual prowess but instead “drew upon the commonly attributed American values of optimism, free-spiritedness and a positive attitude,” ASA interpreted the message as implying that “on such nights [] unexpected and significant events, including conception, could take place.” “We considered the ad was likely to be understood as suggesting the group was preparing for…
The Broadcasting Authority of Ireland (BAI) has announced a public consultation regarding draft commercial codes that would prohibit the advertising of foods high in fat, sugar and salt (HFSS) during TV programs where more than 50 percent of viewers are younger than age 18. According to a March 30, 2012, BAI press release, the consultation considers new drafts of the General Commercial Communications Code and Children’s Commercial Communications Code, the latter of which currently makes commercials, sponsorships and other product placements “of particular interest to children, or those broadcast during children’s program[s],… responsible in their messaging and portrayal of food and drink to those aged under 18.” Drafted after receiving more than 226 submissions from a previous consultation, the proposed codes would specifically regulate advertisements for HFSS products as well as adopt a “nutrient profiling model” “to assess the nutritional profile of food and non-alcoholic drink.” In particular, the draft…
The U.K. Food Standards Agency (FSA) has announced a moratorium on the production of “desinewed meat” (DSM) from cattle, sheep and goats after the European Commission decided “that DSM does not comply with European Union [EU] single market legislation.” Produced using “a low pressure technique” to remove meat from bone but retain the structural integrity of the muscle fibers, DSM reportedly resembles “minced meat” and “is regarded as meat” by FSA. Although the Commission evidently does not view DSM as a health concern, it reportedly threatened to ban U.K. meat exports unless FSA issued a moratorium and reworked legislation to comply with the EU definition of “mechanically separated meat” (MSM), that is, “the product obtained by removing meat from flesh bearing bones after boning or from poultry carcasses, using mechanical means resulting in the loss or modification of the muscle fibre structure.” Meanwhile, the British Meat Processors’ Association (BMPA) has…
Scottish Health Minister Michael Matheson has reportedly written to U.K. Health Secretary Andrew Lansley, urging him to support a ban on all TV advertising for foods high in fat, sugar and salt (HFSS) before the 9 p.m. watershed. According to media sources, Matheson cited OfCom studies allegedly indicating that, while children’s broadcasting adheres to strict advertising restrictions, young viewers were still seeing ads for HFSS foods during programs intended for older audiences such as talent shows. “Broadcast advertising influences the choices made by children and can shape their attitudes to food as they grow into adulthood,” Matheson was quoted as saying. “Tackling obesity and encouraging people to make healthier life choices is one of the most important things we can do to improve the health of our nation.” Although the initiative has since been lauded by groups like the National Heart Forum and British Medical Association, it has also drawn…
Polish officials have reportedly withdrawn from commerce more than 500,000 pounds of food possibly contaminated with industrial salt intended for de-icing roads in winter conditions. According to media sources, Poland’s Central Bureau of Investigation has arrested five individuals accused of selling road salt to food processors for use in dairy, fish, meat, and baked goods. The Chief Sanitary Inspectorate (GIS) has since identified the non-iodized salt, which contains “minimal” levels of dioxin and heavy metals, at 48 different locations, but has reportedly emphasized the overall low risk to human health. “It can be concluded with a very high probability that the amounts of these compounds per 100 g of the food products do not pose a health hazard,” one GIS investigator was quoted as saying. See Polskie Radio, February 27 and March 7, 2012; Warsaw Business Journal, March 5, 2012; EurActiv.com, March 7, 2012. Despite this finding and the precautionary…
The U.K.’s Advertising Standards Authority (ASA) has determined that a series of tweets from Rio Ferdinand and Katie Price that culminated in messages specifically referencing and showing a photo of these personalities with Snickers® bars did not violate the U.K. Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (Code). The initial tweets did not contain any indication that they were sponsored by Mars Chocolate UK Ltd. The final tweets, with the Snickers® content, included “#spon” to indicate they were sponsored and the “strap line ‘you’re not you when you’re hungry.’” According to Mars, the strap line was intended to tie into the earlier tweets, “because their content would not usually be associated with the celebrity tweeters.” The company also indicated that it believed only the final tweets were marketing communications and that the earlier tweets did not require identification as marketing communications. In the alternative, the company explained that “the…
The U.K.’s Advertising Standards Authority (ASA) has censured Kellogg Marketing and Sales Co. (UK), Ltd. for falsely claiming on its website, in relation to promotions for children’s breakfast cereals, that “A panel of world health experts recently reviewed all the scientific evidence and concluded that a high sugar intake is not related to obesity, or the development of diseases such as heart disease, diabetes, high blood pressure or cancer.” ASA acknowledged that Kellogg’s had based the claim on “credible scientific evidence and review,” but noted that the company’s wording, without qualifiers, did not account for contrary evidence and “implied there was absolute certainty about the claims being made,” which is not the case. Because Kellogg’s had “referred in particular to a high sugar intake,” ASA concluded that the claim was misleading given the number of authoritative government cautions about limiting the quantity of sugary foods consumed. The company apparently assured…
