The Children’s Advertising Review Unit (CARU) has advised Kellogg Co. to revise the packaging for Fruit Flavored Snacks, recommending against statements that the product is “made with real fruit.” The front of the package featured cartoon characters and the statement “made with real fruit” superimposed on the image of an apple. The side panel clarified that the snacks are “made with equal to 20% fruit.” Based on a typical child’s interpretation of the message, CARU found that children may be confused because “although the fruit flavored snacks were made with fruit puree concentrate, at the end of the process, only a very small amount of actual fruit puree concentrate was included in each serving of the product.” In a statement, Kellogg indicated that it disagreed with CARU’s findings but would modify the language and remove the apple logo in deference to the self-regulatory process. Issue 614
Category Archives Other Developments
The U.S. Patent and Trademark Office has rejected Whole Foods Market’s attempt to trademark the phrase “World’s Healthiest Grocery Store,” finding the statement to be merely descriptive and puffery. The company currently owns a trademark in “America’s Healthiest Grocery Store,” which it reportedly earned by using the mark in commerce for several years before registration. The rejection notice cites other examples of rejected puffery, including Boston Beer Co.’s attempt to register “The Best Beer in America.” Whole Foods may update and refile its application within six months. See The Washington Post, July 28, 2016. Issue 613
Hampton Creek founder Josh Tetrick reportedly directed his employees to purchase Just Mayo, an eggless mayonnaise, at grocery stores while it pursued funding from investors, according to a Bloomberg report. Five former workers provided Bloomberg with receipts, expense reports, cash advances and emails telling employees, “We need you in Safeway buying Just Mayo and our new flavored mayos . . . And we’re going to pay you for this exciting new project! Below is a list of stores that have been assigned to you.” Tetrick told Bloomberg that the purchases were part of a quality-control program to assess Just Mayo from a customer’s perspective, but the survey database of that program did not account for hundreds of purchases, the report indicates. Additional emails also suggest the “Buyouts” project’s purpose was related to sales inflation, including one message that said, “The most important next step with Safeway is huge sales out…
The Texas Department of State Health Services has announced that Blue Bell Creameries must pay $850,000 in connection with a 2015 outbreak of Listeria monocytogenes linked to the company’s ice cream manufacturing facilities. Blue Bell must pay $175,000 within 30 days, but the remaining balance of $675,000 will not be due if the company follows the terms of its agreement with the state for 18 months. The agreement requires Blue Bell to notify the agency of a presumptive positive test result for Listeria and to maintain “test and hold” procedures, through which the company must ensure that its ice cream is free of pathogens before shipping the products to retailers. See Texas Press Release, July 29, 2016. Issue 613
Following a consumer complaint, the Beer Institute has reviewed Anheuser-Busch Companies, LLC’s Super Bowl ad featuring comedians Seth Rogen and Amy Schumer discussing the “biggest caucus in the country” and determined the ad does not violate the industry group’s marketing standards. Under the standards, “advertising and marketing materials should not contain languages or images that are lewd or indecent in the context presented and the medium in which the material appears.” The consumer argued that the use of “caucus” could be interpreted as sexually suggestive in context, but the review board disagreed, finding, “From the perspective of a reasonable adult consumer of legal drinking age, the mere use of a sexually suggestive pun would not be seen as ‘vile,’ ‘inciting to lust or lechery,’ patently offensive, or offending recognized standards of good taste.” The board pointed to similar puns appearing on “Live with Kelly & Michael” and “comments from Marco…
Diageo will reportedly provide nutritional information on its alcohol product packaging, beginning with Johnnie Walker® Red Label. Changes to Smithwick’s® and Guinness® packaging will follow. The global label will reportedly include the product’s alcohol by volume, serving size, calorie and sugar content and allergens, while the U.S. label will mimic the Nutrition Facts panel format regulated by the U.S. Food and Drug Administration. In a June 30, 2016, press release, a Diageo official said the change is “based on what consumers want,” noting, “Current labeling on most alcoholic beverages does not reflect how people consume alcohol and therefore does not allow consumers to understand how much alcohol is in their favorite drink or what is in their glass.” See Forbes, June 30, 2016. Issue 610
Italian police have reportedly arrested 24 people in an operation targeting the Lo Russo crime syndicate in connection with a scheme to intimidate grocers and supermarkets in Naples into buying bread at prices considerably higher than the market standard. The police also seized three bakeries allegedly identified as Lo Russo-controlled. The crime group reportedly forced merchants to buy the bread or risk seeing their shops burned or damaged in other ways. Lieutenant Colonel Giuseppe Furciniti, commander of the organized crime unit in Naples of the national financial police corps, said the scheme was common for the group, noting, “This time it was bread, other times it has been buffalo mozzarella.” See Associated Press, June 27, 2016. Issue 610
One day after U.K. citizens voted to leave the European Union, Samuel Adams® brewer Boston Beer Co. filed an application with the U.S. Patent and Trademark Office to register “Brexit” for use on hard cider products. U.S. Trademark Application Serial No. 87083390 (filed June 24, 2016). Two other applications for Brexit marks were filed the same day in the categories of dietary supplements and clothing. A Boston Beer Co. spokesperson reportedly declined to detail the company’s plans for its Brexit mark. See The Wall Street Journal, June 29, 2016. Issue 610
Former U.S. Food and Drug Administration (FDA) Commissioner for Foods David Acheson has authored an article warning food company officials to prioritize food safety in light of the U.S. Department of Justice’s (DOJ’s) increasing prosecutions against executives of food companies responsible for pathogen outbreaks. Acheson describes the Park Doctrine, which allows the government to seek misdemeanor convictions against company officials without requiring proof that the officials knew of or participated in the federal Food, Drug and Cosmetic Act violations. Further, after a misdemeanor conviction, subsequent violations are automatic felonies. “It is for all these reasons that it is critical that everyone in a food facility understand and follow all food safety practices, and that executives stay tuned in to everything going on in their operations—as they are ultimately responsible for every act that takes place,” Acheson writes. “Additionally, while I caution against simply writing up a food safety plan in order…
Following June 11, 2016, riots and arrests in Marseille related to a Euro 2016 match between England and Russia, France has reportedly restricted the sale of alcohol in cities hosting the next games in the soccer tournament. Under the measures, public areas and shops in Lille and Lens could not sell alcohol before or during the matches, while bars and cafes were told not to sell drinks in containers that could be used as missiles thrown from terraces. French Interior Minister Bernard Cazenueve told reporters, “I have asked for all necessary measures to be taken to prohibit the sale, consumption and transport of alcoholic drinks in sensitive areas on match days and the day before, and on days when fan zones are open.” An executive from the Football Supporters Federation, which supports England and Wales teams and fans, told the BBC that the ban would not work, arguing that “the…
