Chilean Senator Guido Girardi has reportedly filed a formal complaint with the
country’s Ministry of Health, alleging that fast-food companies have violated
a new ban on using toys and other giveaways to market children’s meals.
According to media sources, the complaint claims that several fast-food
restaurants have flouted the law, along with other food manufacturers that
purportedly use crayons, stickers and similar incentives to market products
which appeal to children. Girardi has asked the Ministry of Health to enforce
sanctions if the companies named in the complaint do not begin complying
with the toy ban.

“These businesses know that this food damages the health of children and they know that the law is in effect. They’re using fraudulent and abusive means,” said Girardi, who apparently drafted the law. “These corporations threatened that if the law was approved there would be no more money for children’s foundations, the sick, or athletes, but we were finally able to create a great alliance between the civil society and scientists to defeat these lobbyists.” See The Associated Press, August 1, 2012.

About The Author

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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