The Center for Science in the Public Interest (CSPI) has written a letter to the Food and Drug Administration’s Office of Compliance, claiming that caffeinated snack foods violate the agency’s determination “that caffeine is generally recognized as safe only in cola-type beverages and only at concentrations at 0.02 percent or less (about 72 mg per 12 oz.).” Singling out a new line of Frito-Lay’s Cracker Jack® snacks, Kraft’s MiO Energy “water enhancer” and Jelly Belly’s “Extreme Sport Beans,” CSPI alleges that these products could represent “the beginning of a craze in which many companies, large and small, disregard FDA’s regulation and begin adding caffeine to all kinds of foods and beverages.”

In particular, the consumer group has raised concerns that caffeinated snacks
like “Cracker Jack’D” are child-friendly even if they are not marketed directly to
children. “Kids will naturally be attracted to a tasty, finger-friendly snack food
packaged and advertised with familiar Cracker Jack artwork,” opines CSPI’s
November 14, 2012, letter to PepsiCo, Inc. and Frito-Lay North America. “Also,
several state and city-law enforcement officials and United States senators
recently expressed concern about the caffeine content and marketing of energy
drinks… Those or other officials may well be concerned about the marketing
of caffeinated snack foods… Some parents might even resort to the courts to
recoup the damages caused by those products.”

CSPI has thus urged the companies to refrain from marketing these products, citing the American Academy of Pediatrics in its call to discourage caffeine consumption among young people. “Unless the FDA begins enforcing its regulations, I fear that we’ll see caffeine being added to ever-more improbable drinks and snacks, putting children, unsuspecting pregnant women, and others at risk,” said CSPI Executive Director Michael Jacobson. “How soon before we have caffeinated burgers, burritos, or breakfast cereals?” See CSPI News Release, November 14, 2012.

About The Author

Avatar

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Close