Food and Beverage Marketing Aimed at Young Children Focus of New Report

Shook, Hardy & Bacon L.L.P.
July 10, 2015

California-based law and policy advocacy organization ChangeLab
Solutions has issued a voluminous white paper reviewing legal issues
surrounding potential strategies to address the marketing of “unhealthy”
foods and beverages purportedly directed to children younger than age 5.

The report details various policy considerations with respect to outdoor
advertising, broadcast media, digital and print media, childcare settings
and schools, government procurement and vending, government
property and government sponsorship, land use planning/zoning, retail
environments, taxation, and hospital infant-formula giveaways.

Issue 571

Categories: Issue 571, Other Developments
Tags: advertising, children

About The Author

Shook, Hardy & Bacon L.L.P.

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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