FTC Workshop Focuses on “Made in USA” Claims

The U.S. Federal Trade Commission (FTC) will hold a public workshop to consider “Made in USA” product claims on September 26, 2019. In advance, FTC is requesting comments on several questions, including: (i) “What rationales underlie consumer preferences for products made in USA?”; (ii) “When consumers see product advertisements or labels stating or implying that products are ‘Made in USA’ or the equivalent, what amount of U.S. parts and labor do they assume are in the products?”; and (iii) “Do firms that advertise their products as ‘Made in USA’ charge higher prices than their competitors whose products are not advertised in this way?”