Graham Crackers with White Flour Mislead Consumers, Lawsuit Alleges

A consumer has filed a putative class action alleging Mondelez Global LLC misleads consumers by making its Honey Maid graham crackers primarily with white flour rather than graham flour. Kennedy v. Mondelez Global LLC, No. 19-0302 (E.D.N.Y., filed January 15, 2019). The complaint alleges that Honey Maid products are marketed as “graham crackers” while the ingredients panel lists “unbleached enriched flour” first and “graham flour” second. The plaintiff cites Dictionary.com to assert that consumers expect a “graham cracker” to be “a slightly sweet cracker made of whole wheat flour” and that any cracker made with more white than graham flour cannot be called a graham cracker. The plaintiff seeks class certification, injunctive relief, damages and attorney’s fees for an alleged violation of New York consumer-protection law, negligent misrepresentation, fraud, unjust enrichment and breach of warranties.