Mexico Implements Food and Beverage Ad Restrictions

The Mexican Ministry of Health has reportedly announced new restrictions
on food and beverage advertisements aired during TV programs and movies
viewed by children. Part of its National Strategy for the Prevention and
Control of Overweight, Obesity and Diabetes, the new rules will prohibit the
marketing of sugar-sweetened beverages, snacks, confectionery, and chocolate
on both terrestrial and cable television from 2:30 to 7:30 p.m. during the
week and from 7:00 a.m. to 7:30 p.m. on weekends. Eliminating 40 percent
of ads across these four product categories, the strategy will also ban these
promotions in movies rated A or AA, which covers those targeted at all ages.
See Ministry of Health Press Release and BBC News, July 15, 2014.

Issue 530