Mondelēz to Launch “Smart Shelves” in 2015

Mondelēz International reportedly intends to introduce “smart shelves” whose sensors first identify the age and gender of grocery shoppers and then deliver targeted ads via video display. “Knowing that a consumer is showing interest in the product gives us the opportunity to engage with them in real-time,” Mondelēz CIO Mark Dajani said in a recent Wall Street Journal article. Dajani noted that the smart shelves will respect consumers’ privacy because no photos, video or personal information will be captured. See Wall Street Journal, October 11, 2013.