A New Zealand pizza restaurant is reportedly under investigation after it sold 3,000 “Burger Pizzas” that only featured a plant-based meat substitute rather than animal-derived meat. The company marketed the pizza topping as a “medium rare burger patty,” and a company manager apparently asserted to the BBC that the description was accurate on its face. Many consumers seemed to respond negatively, noting that the stunt could have triggered allergies because of the lack of proper ingredient disclosure. The manager reportedly told BBC, “If covertly adding meat-free options onto a pizza encourages more people to be open-minded, we’re happy to do that.”

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.