Olive Garden Settles “Never-Ending” Trademark Dispute

A federal judge in Florida has reportedly granted a motion for permanent
injunction in a trademark infringement case involving two “never-ending”
restaurant promotions. According to media sources, Darden Concepts Inc.,
which owns Olive Garden and Red Lobster, filed an October 2010 complaint
alleging that a TGI Friday Inc. franchisee with outlets in seven states had
infringed on its “never-ending pasta” and “all you can eat” shrimp slogans by
advertising a “never-ending shrimp” deal. Under terms of the settlement, TGI
Friday’s must halt its “never-ending” promotion, which evidently ran as 630 TV
spots in anticipation of a national campaign. See Law360, June 6, 2011.