Putative Class Action Challenges RXBAR Ingredients
A consumer has filed a lawsuit alleging that the packaging for Chicago Bar Co.’s RXBAR misleads consumers about the ingredients of the product. Pizzirusso v. Chicago Bar Co., No. 18-3529 (E.D.N.Y., filed June 15, 2018). RXBAR and RXBAR Kids products feature a list of ingredients on the front of the package—for example, the blueberry flavor’s packaging reads, “3 Egg Whites, 6 Almonds, 4 Cashews, 2 Dates, No B.S.”—with an additional ingredient list on the back of the package. According to the complaint, both lists obscure the actual ingredients; rather than egg whites, the plaintiff argues, RXBARs contain egg white protein powder, which a previous version of the packaging allegedly named. “[P]arents correctly wouldn’t want to buy their young children foods which contained concentrated protein powders, for a variety of reasons related to normal adolescent and child development,” the plaintiff argues. Further, the “fruit pieces incorporated into the Products are ‘infused’ (flavored) with sweetening agents such as apple juice concentrate, contrary to defendant’s labels and messaging which emphasize ‘real fruit’ to provide flavor,” the complaint alleges. The plaintiff seeks class certification, an injunction, damages and attorney’s fees for allegations of negligent misrepresentation, breach of warranties, fraud and unjust enrichment.
