A California resident has filed a putative class action against General Mills, Inc. alleging that two of its frozen vegetable “steamers” products are falsely advertised as “100% Natural” because they contain genetically modified (GM) ingredients. Cox v. General Mills, Inc., No. 12-6377 (N.D. Cal., filed December 17, 2012). According to the complaint, the products contain GM corn, soy, corn derivatives, and/or soy derivatives.

Seeking to certify a statewide class of those who have purchased Green Giant
Valley Fresh Steamers®, the plaintiff alleges violations of California’s False
Advertising and Unfair Competition laws and the California Consumers Legal
Remedies Act. She requests injunctive relief; restitution; disgorgement; actual,
statutory and punitive damages; attorney’s fees; costs; and interest.

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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