Red Bull GmbH has filed a notice of opposition with the
Trademark Trial and Appeal Board (TTAB) alleging that a mark
used by Bull By The Horns Fitness is too similar to its own name,
mark and logo. Red Bull GmbH v. Bull By The Horns Fitness, No.
91236158 (TTAB, filed August 16, 2017). The fitness club applied
for a mark that shows a man holding a sideways-facing charging
bull, while Red Bull’s marks also show a sideways-facing charging
bull. Red Bull argues that its mark has been extensively used in
sports and fitness promotion and training services and opposes
the application for likelihood of confusion, dilution and false
suggestion of a connection.


Issue 645

About The Author


For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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