Rudd Center Issues Policy Guide on Obesity

The Yale Rudd Center for Food Policy and Obesity has released a fall 2010 paper highlighting obesity prevention policies with “the potential for the greatest impact.” The center’s recommendations relate to preschools and schools, consumption of sugar-sweetened beverages, marketing to children, weight bias, food deserts, and ongoing surveillance of these efforts.

Among other guidelines, the paper urges legislators, regulators and other public health officials to (i) prohibit the sale of sugar-sweetened beverages and whole milk in preschools; (ii) restrict school sales of competitive foods to those which meet standards set by the Institute of Medicine, as opposed to the federal government; (iii) raise the cost of sugar-sweetened beverages by 10 to 20 percent; (iv) remove materials with branded foods from schools, preschools and all government properties frequented by children; and (v) require children’s meals to meet nutritional standards if they include incentives. According to the Rudd Center, “All of these strategies have been considered by state and local policy makers around the country and, in some cases, have already become law.”