Saudi Arabia Adopts Energy Drink Regulations

Saudi Arabia authorities have reportedly prohibited the sale of energy drinks
at all government, education, sports, and health facilities and outlawed all
forms of advertising, including the sponsorship of any sporting, social or
cultural events by energy drink companies. Expected to significantly affect
what industry experts cite as one of the world’s top 10 markets for energy
drinks, the action follows a recent Interior Ministry study highlighting the
purported “adverse effects of energy drinks.” The ban on advertisements and
promotions includes all print, audio and visual media, and the new regulations
will require companies to put health warning labels on energy drink
products. See Alarabiya.net, March 5, 2014.