Former New York City Health Commissioner Thomas Farley, who now leads The Public Good Projects, has authored a viewpoint in JAMA Internal Medicine that encourages the use of mass media advertising to promote healthy behaviors. Titled “Mass Diseases, Mass Exposures, and Mass Media,” the article highlights the success of mass media campaigns aimed at smoking cessation, noting that some of these advertisements were more valuable and cost-effective than routine one-on-one counseling, and calls for further research into the dose-response curve for advertising. As Farley explains, “[S]tudies suggest that smoking cessation or smoking prevalence rates can be changed populationwide by television ads shown at a dose of approximately 10,000 Gross Ratings Points (GRPs) per year,” meaning that “the average person is exposed to 100 ads.” The editorial also suggests that similar large-scale campaigns can be used to effectively counter sugar-sweetened beverage marketing. “Mass media messages, seen repeatedly by high percentages of…
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The U.K. Advertising Standards Authority (ASA) has upheld a complaint against Internet advertisements for Drink Doctor Ltd.’s alcohol delivery service, ruling that two banners on the company’s Facebook page “drew a link between provision of alcohol and the provision of medical assistance.” In its ruling, the agency contends that even though consumers were unlikely to confuse Drink Doctor with genuine medical assistance, the use of medical imagery “presented alcohol as a product to be used in the same manner” as medicine. ASA also takes issue with the “boozebulance” vehicle and emergency phone number featured in the ads, as these reportedly implied that alcohol beverages were “necessary and indispensable.” “We also considered that the name ‘Drink Doctor’ in itself contained the same implication by conflating the role of a medical professional with the provision of alcohol,” concludes the ruling, which orders Drink Doctor to refrain from using medical imagery or terminology…
A California woman has filed a putative class action against Chipotle Mexican Grill Inc. alleging that, despite advertised claims to the contrary, the company’s restaurants do not serve food free of genetically modified organisms (GMOs). Gallagher v. Chipotle Mexican Grill Inc., No. 15-3952 (N.D. Cal., filed August 26, 2015). The complaint asserts that although the company advertised in April 2015 that it would remove GMOs from its food, “Chipotle serves meat products that come from animals which feed on GMOs, including corn and soy. Chipotle’s tacos and burritos are also usually served with sour cream and cheese from dairy farms that feed animals with GMOs.” In addition, Chipotle sells soft drinks made with GMO corn syrup, the complaint notes. Colleen Gallagher seeks to represent a California class to obtain damages and an injunction for alleged violations of the state’s consumer protection statutes. Chipotle became the first fast-casual chain to disclose…
The Food Safety Authority of Ireland (FSAI) has reportedly objected to McDonald’s Corp.’s use of “artisan” in describing its new product, the McMór hamburger. The Ireland-exclusive burger is marketed as an “artisan” product that incorporates several ingredients from Irish cuisine, including bacon, cabbage, baby kale, Ballymaloe relish, Charleville cheese and a “potato-flaked” bun. FSAI established guidelines in May 2015 about the use of “artisan” that stipulate the word should describe products made only (i)“in limited quantities by skilled craftspeople,” (ii) without a “fully mechanized” process that “follows a traditional method,” (iii) “in a micro-enterprise at a single location,” and (iv) with “characteristic ingredients” that are “grown or produced locally, where seasonally available and practical.” McDonald’s issued a statement indicating that it would remove “artisan” from its marketing. Additional details about FSAI’s food marketing guidance appear in Issue 566 of this Update. See The Irish Times, September 1, 2015. Issue…
A Florida federal court has granted preliminary approval of the settlement reached in a class action alleging that Kashi falsely advertised its products as “All Natural” despite containing genetically modified organisms (GMOs). Eggnatz v. The Kellogg Co., No. 12-21678 (S.D. Fla., order entered September 4, 2015). The court certified the class for settlement purposes and approved the $3.99 million settlement fund and terms of the agreement, which includes the removal of “All Natural” from Kashi products that contain the contested ingredients. The final approval hearing is set for January 2016. Additional details on the settlement appear in Issue 568 of this Update. Issue 578
The U.K. Advertising Standards Authority (ASA) has upheld a complaint alleging that an online “instant-win” promotion organized by Kettle Foods Ltd. was misleading because it required participants to register before finding out if they had won a prize. According to ASA, the U.K. Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) states that “participants in instant-win promotions must get their winnings at once or must know immediately what they have won and how to claim without delay, cost or administrative barriers.” Kettle Foods reportedly advertised “instant win prizes” on its potato chip packages, which featured a unique code with instructions directing entrants to a website. Before viewing their potential winnings, consumers were asked to provide identifying information, including full name, postal code, telephone number, email address, date of birth, and a chosen password for subsequent visits. As required by law, the company also offered a “no purchase…
A lawsuit dismissed in 2013 alleging that the National Pork Board purchased the tagline “The Other White Meat” from the National Pork Producers Council for fraudulent reasons has been revived by the Court of Appeals for the D.C. Circuit. Humane Soc’y of the U.S. v. Vilsack, No. 13-5293 (D.C. Cir., order entered August 14, 2015). The lawsuit was initially dismissed because the plaintiffs, including the Humane Society of the United States (HSUS), failed to prove that they had standing to sue. Details of the dismissal appear in Issue 499 of this Update. HSUS alleged that the board, a quasi-governmental entity, pays $3 million annually to license the trademarked phrase from the council, an industry trade group, not because the board intended to market pork with the slogan—which has not been in use since 2011—but rather because it sought to support the council’s lobbying efforts. Upon a de novo review, the appeals…
The University of Connecticut Rudd Center for Food Policy & Obesity has issued a report claiming that food companies “disproportionately target their TV advertising for fast food, candy, sugary drink and snack brands to black and Hispanic consumers.” Focusing on restaurant, food and beverage companies that spent at least $100 million on advertising in 2013 as well as participants in the Children’s Food and Beverage Advertising Initiative, the report reviews the number of advertisements for fast food, sugar-sweetened beverages, snack foods, dairy products, 100-percent juice, water, fruits and vegetables that appeared on “Spanish-language TV and black-targeted TV programming.” The authors also used syndicated market research data from Nielsen to compile media spending by brand and product, in addition to estimating “exposure to TV advertising by black, Hispanic, and all children and adolescents in 2013.” In particular, the report notes that 26 companies spent $675 million in food-related advertising on Spanish-language…
The American Beverage Association (ABA) has partnered with California retail and advertising associations to challenge San Francisco ordinances requiring warning labels on sugar-sweetened beverage (SSB) advertisements and prohibiting advertisements of such products on city property. Am. Beverage Ass’n v. City of San Francisco, No. 15-3415 (N.D. Cal., filed July 24, 2015). ABA argues that the ordinances violate the First Amendment, which “forbids the City from conscripting private speakers to convey [the city’s viewpoint] while suppressing conflicting viewpoints on this controversial topic.” The complaint first details ad prohibition on city property, including transportation and parks, while it “explicitly permits advertisements that criticize sugar-sweetened beverages or encourage people to stop drinking them. The First Amendment flatly forbids such government-imposed viewpoint discrimination.” The second component of the ordinance prohibits all producers of SSBs “from using their names on any City property to promote any product or any non-charitable event, no matter whether commercial, athletic, musical,…
A California federal court has denied Gerber Products Co.’s attempt to dismiss a false advertising lawsuit about the company’s Good Start® Gentle based on the reasoning in a June 2015 Fourth Circuit decision that significantly changed the law. Zakaria v. Gerber Prods. Co., No. 15-0200 (C.D. Cal., order entered July 14, 2015). The June decision found that, “so long as there is a ‘reasonable difference of scientific opinion’ as to the merits of a manufacturer’s health claim, the alleged actual falsehood of that health claim cannot be the basis for a cause of action under several consumer protection laws.” In re GNC Corp., No. 14-1724 (4th Cir., order entered June 19, 2015). After the court denied its motion to dismiss on June 18, Gerber filed for reconsideration, arguing that In re GNC “has changed the law of false advertising.” The court, noting that the Fourth Circuit decision was not binding…
