The U.K. Food Standards Agency (FSA) has issued draft regulations to implement two European directives setting specific purity criteria for four food additives and one sweetener. According to FSA, the new additives are E392 extracts of rosemary, E427 cassia gum, E961 neotame, E1203 polyvinyl alcohol, and E1521 polyethylene glycol. The draft regulations also amend “existing specifications to bring them in line with international safety standards and to take account of new technological developments.” Effective March 31, 2011, the new rules will not “impose any additional costs to manufacturers.” FSA will accept comments on the draft until February 11, 2011. See FSA Press Release, January 17, 2011.
Tag Archives artificial sweetener
The U.S. Environmental Protection Agency (EPA) has issued a final rule announcing that it has removed saccharin from its lists of hazardous substances, wastes and constituents because it “is no longer considered a potential hazard to human health.” EPA proposed on April 22, 2010, to remove the artificial sweetener from the lists, and apparently received no opposition to the plan. Commonly found in diet soft drinks, chewing gum and juice, saccharin had been labeled a potential cancer-causing substance in the 1980s. According to an EPA press release, however, the National Toxicology Program and the International Agency for Research on Cancer reevaluated scientific data on saccharin and its salts, concluding that they are not a potential human carcinogen. EPA removed the artificial sweetener from the hazardous lists because “the scientific basis for remaining” no longer applies. The final rule, which is in response to a Calorie Control Council petition to remove…
For the second time in less than a month, Heartland Sweeteners has apparently been told by an advertising industry self-regulatory body that the company should not promote its Nevella with Probiotics® artificial sweetener with immune system and digestive health claims unless it can support them with “competent and reliable evidence.” Information about action taken against the company in August 2010 by the appellate arm of the National Advertising Division (NAD) of the Council of Better Business Bureaus appears in Issue 362 of this Update. NAD apparently took its latest action in response to a challenge filed by Heartland rival McNeil Nutritionals, LLC, which makes Splenda®. Among Heartland’s claims were that its product “Provides digestive and immune system health benefits in every packet,” “Promotes digestive health” and “Supports a healthy immune system.” According to NAD, the company based its claims on studies about the benefits of individual ingredients. “[W]hen the substantiation…
The National Advertising Review Board (NARB) has reportedly recommended that Heartland Sweeteners cease advertising its Ideal® sweetener as “more than 99 percent natural,” after finding that the claim could be misleading to consumers. The board, an appellate arm of the advertising industry’s self-regulatory system, apparently agreed with the National Advertising Division of the Council for Better Business Bureaus that the message conveyed by Heartland’s advertising is that most of the product’s sweetness comes from natural ingredients, when, in fact, the ingredient responsible for 80 percent of its sweetness is the artificial sweetener sucralose. The company issued a statement indicating that it “respectfully disagrees with the NARB’s decision and maintains that its ‘more than 99 percent natural’ claim is clear, truthful and not misleading.” Less than 1 percent of the sweetener consists of sucralose. Still, the company has reportedly indicated that it is reviewing its advertising and packaging and will take…
The European Food Safety Authority’s (EFSA’s) Panel on Food Additives and Nutrient Sources has assessed “the safety of steviol glycosides, sweeteners extracted from plant leaves, and established an Acceptable Daily Intake [ADI] for their safe use.” According to EFSA, toxicological testing showed that the substances, such as stevioside and rebaudioside, “are not genotoxic, nor carcinogenic, or linked to any adverse effects on the reproductive human system or for the developing child.” The panel has set an ADI for steviol glycosides of 4mg per kg body weight per day, a level “consistent” with the joint recommendation of the U.N. Food and Agriculture Organization and World Health Organization. As the panel noted, however, “this ADI could be exceeded by both adults and children if these sweeteners are used at the maximum level proposed by the applicants” seeking authorization to market the sweetener. In light of this assessment, the European Commission must now…
The Environmental Protection Agency (EPA) published its toxicological review of methanol in early 2010, and comments recently filed by food industry interests have criticized the agency for using “surrogate” chemicals, such as formaldehyde and aspartame, an artificial sweetener, to support listing methanol as a likely human carcinogen. They also challenge the agency’s reliance on controversial studies suggesting a link between aspartame and increased incidence of lymphoma and leukemia. EPA apparently used data involving the surrogate chemicals because they are related to methanol as metabolites. According to the Calorie Control Council, which represents companies that make low-calorie and reduced-fat foods, EPA’s review “reads like an aspartame report and not a methanol report.” Because aspartame’s safety has been studied for many years and the chemical additive has been approved for general use in more than 100 countries, the council argues that it should not be included in the methanol report. The Juice Products…
The White House Office of Management and Budget (OMB) has reportedly completed its review of the U.S. Environmental Protection Agency’s (EPA’s) proposal to take saccharin off its list of hazardous substances and wastes. The action will apparently allow EPA to grant a six-year-old industry petition claiming that scientific data suggest the artificial sweetener is “not as harmful as once thought.” EPA, which is expected to seek public comment on its proposed de-listing in April 2010, has apparently found that the “current weight of scientific evidence supports the petitioner’s request.” The substance was placed on EPA’s list when it was created in 1980 because the Food and Drug Administration had previously determined that saccharin was a potential human carcinogen. The National Toxicology Program removed it from its own list of carcinogens in 2000. See InsideEPA.com, January 5 and March 10, 2010.
A recent literature review has examined research that links children’s artificial sweetener consumption to weight gain, purportedly finding “no strong clinical evidence for causality.” Rebecca J. Brown, et al., “Artificial Sweeteners: A systematic review of metabolic effects in youth, “International Journal of Pediatric Obesity, January 2010. Sponsored by the National Institute of Diabetes, Digestive and Kidney Disease, the meta-analysis looked at 18 studies that included both randomized controlled trials, which did not demonstrate any adverse or beneficial metabolic effects for artificial sweeteners, and “data from large, epidemiologic studies,” which tended to “support the existence of an association between artificially-sweetened beverage consumption and weight gain in children.” The review also pointed to questions raised by recent animal studies while admitting the difficulty of establishing “causality between artificial sweetener consumption, weight gain, and metabolic abnormalities, as artificial sweetener is like to be an indicator for other variables.” According to the authors, “At…
The Council of Better Business Bureaus’ National Advertising Division (NAD), which serves as the investigative arm of the advertising industry’s voluntary self-regulation program, has recommended that Heartland Sweeteners cease making some claims about its Ideal® sweetener product. The recommendation apparently followed a complaint by Merisant Co., a Heartland competitor, that Ideal® is not “natural” or “more than 99 percent natural” as the company claims because the majority of its sweetness comes from the artificial sweetener sucralose. While Heartland agreed that its sweetener contains sucralose, the company contends that the natural sweetener Xylitol is the product’s main ingredient. According to NAD, Ideal® as a whole may be “more than 99% natural,” but “the context in which it is presented may still cause it to convey a message that is false or misleading to consumers.” NAD found that the product’s sweetness is “not due primarily to Xylitol, but, rather, the synthetic sucralose it…
An Italian study has reportedly found that the consumption of artificial sweeteners, including saccharin and aspartame, does not increase the risk of developing gastric, pancreatic or endometrial cancers. Cristina Bosetti, et al., “Artificial Sweeteners and the Risk of Gastric, Pancreatic, and Endometrial Cancers in Italy,” Cancer Epidemiology Biomarkers & Prevention (August 1, 2009). Classifying participants as either users or non-users of artificial sweeteners, researchers compared data from 230 people with stomach cancer and 547 healthy controls; 326 people with pancreatic cancer and 652 healthy controls; and 454 people with endometrial cancer and 908 healthy controls. The results confirmed “the absence of an adverse effect of low-calorie sweetener (including aspartame) consumption on the risk of common neoplasms in the Italian population.” Although limited to Italy, this conclusion apparently supports the findings of a National Cancer Institute study involving 285,079 men and 188,905 women that found no statistical link between aspartame and leukemia,…
