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A former vice president of National Beverage Corp. has alleged that he was fired because he objected to the company president's intention to use cans lined with bisphenol A (BPA) while marketing its LaCroix products as natural and BPA-free. Dejewski v. Nat'l Beverage Corp., No. PAS-L-1802-19 (N.J. Super. Ct., Passaic Cty., filed June 6, 2019). The complaint alleges that Albert Dejewski was fired in retaliation for objecting to Joseph Caporella's plan to "prematurely announce" that the company's LaCroix cans would be BPA-free; Dejewski argues that Caporella knew LaCroix would not be sold in BPA-free cans until "at a minimum 4-6 months" after the announcement. Dejewski seeks damages under New Jersey's whistleblower-protection law.

The Beer Institute has alleged that aluminum companies have been charging tariff prices to beverage companies that can their products despite the tariff only applying to a portion of the aluminum in their cans. The tariff is imposed on imported aluminum scrap, which accounts for about 30 percent of the aluminum used to create beverage cans—the other 70 percent is composed of aluminum scrap collected domestically—but aluminum companies have been charging as if all of their aluminum is subject to the tariffs, Beer Institute argues. The organization worked with Harbor Aluminum, "an independent authority on the aluminum industry and its markets," which purportedly found that "while the U.S. beverage industry paid an equivalent to $250 million in Section 232 tariffs for aluminum cansheet during March to December 2018, the U.S. government collected only around $50 million of that amount," according to a Beer Institute press release. "Harbor Aluminum estimates U.S.…

Two consumers have alleged that National Beverage Corporation misleads buyers of LaCroix sparkling water because it advertises the products as “all natural” and “100% natural” while they contain flavors composed of “between 36% and 98% synthetic ingredients.” Graham v. Nat’l Beverage Corp., No. 19-0873 (S.D.N.Y., filed January 29, 2019). The complaint cites the Center for Applied Isotope Studies at the University of Georgia, which uses “compound specific stable isotope analysis [] and gas chromatography isotope ratio mass spectrometry to generate multi-component, multi-element data for the enhanced characterization of organic chemical processes and source validation.” The plaintiffs seek class certification, injunctions, damages and attorney’s fees for alleged violations of New York consumer-protection law, unjust enrichment and breach of warranties.

A consumer has filed a putative class action alleging that Vivaloe beverages are misleadingly marketed as naturally flavored because they contain malic acid. Anderson v. Outernational Brands Inc., No. 18-2550 (S.D. Cal., filed November 6, 2018). The complaint asserts that malic acid is "an inexpensive synthetic chemical used in processed food products to make the products taste like tangy fresh fruits" that "is not naturally-occurring but is in fact manufactured in petrochemical plants from benzene or butane—components of gasoline and lighter fluid, respectively—through a series of chemical reactions, some of which involve highly toxic chemical precursors and byproducts." The plaintiff admits that malic acid is generally recognized as safe for use as flavorings but argues that the d-malic form of malic acid "has never been extensively studied for its health effects in human beings." The plaintiff alleges violations of California consumer-protection statutes and seeks class certification, damages, attorney's fees and…

Represented by the same attorneys, consumers have filed lawsuits alleging that two beverage companies misrepresent the amount of fruit in their fruit-flavored beverages. Campbell Soup Co. "sells artificially-flavored sugar-water labeled as if it were fruit juice," the plaintiff in one lawsuit alleges. Sims v. Campbell Soup Co., No. 18-0668 (C.D. Cal., filed April 2, 2018). The complaint asserts that V8 labels "convey to California consumers that they are purchasing a healthful, natural juice product made solely from fresh fruits and vegetables," but the beverages "consist of 95% water and high fructose corn syrup, topped up with 3% reconstituted carrot juice and 2% or less of the juice of all the fruits and berries for which the Products are named." For example, the plaintiff argues, "Berry Blend" contains "less than 1/2 of 1%" of juice from each of the "luscious ripe berries displayed on the label." The plaintiff also alleges that…

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